If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently.
Our SDRs spend 15 to 30 minutes on a qualifying call. Not to pitch, but to actually understand what's broken in a prospect's business and whether it's worth an AE's time. We call it a pain chain: symptom, root cause, business cost. And: No chain, no meeting; the AE will send it back for further qualification. It keeps the quality honest and it means the work you do actually matters downstream. If you're ready to trade volume for something with more substance, it's worth a conversation.
🎯 What you’ll own
Your accounts are mid-market and enterprise (150-5,000 employees). You run the full qualification process before anything reaches an AE, which in practice looks like this:
Qualification calls that go long enough to build a real case, not just confirm that someone picked up
Re-engagement on accounts that have been approached before, with a genuine plan for how to get in differently
Follow-up calls with yourself when a first conversation doesn't go deep enough, rather than booking something that isn't ready
Finding your own contacts when the data isn't clean, because it often isn't
Keeping HubSpot honest so your pipeline reflects reality
Working closely enough with your AE that what you hand off actually lands
🙋 What we're looking for
You've done B2B outbound before and you have a real opinion on what makes a qualification call worth something. That's the baseline.
1-2 years of outbound sales or SDR experience in B2B
You've worked accounts with no clean data, navigated gatekeepers, and made multi-touch sequences actually work
You think about pipeline quality, not just volume, and you can explain the difference to someone who disagrees
Fluent German, working English
You manage your own day well and take feedback seriously when it comes
🤩 What's different here
The qualification bar here is genuinely high. A meeting without a clear pain chain doesn't move forward, and you're expected to know that before it reaches the AE. There's no hiding behind dial counts or activity metrics when the pipeline tells a different story.
The accounts you'll work aren't easy. No clean contact data, gatekeepers who've heard every opener, prospects who need a few different approaches before they pick up. The job isn't to call more. It's to find the angle that works, and to keep looking until you do.
When it clicks, you feel it. Your pipeline moves, your meetings convert, and the AE comes back wanting more. People here have moved to AE in around 24 months. That track is real, and it starts with the quality of what you build in this role.
🚀 Why doinstruct
You'll get coaching from Jiri (one of Germany's top sales trainers) alongside day-to-day feedback from an SDR lead who's genuinely among the best in the country
The SDR team has real influence on how we approach markets. You're not just running someone else's sequences
We're honest about what's working and what isn't, in both directions
400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation easier
A little glimpse into what a GTM Team Meet-Up can look like:
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At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
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For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at ----- €65K – €79K • Offers Equity • Offers Commission
- Senior • OTE €65K – €79K • Offers Equity • Offers Commission
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