As a Brand Marketing Manager (all genders), you are responsible for developing, managing, and executing creative, cross-media brand marketing strategies and campaigns for a variety of brands in the Netherlands. You help our clients take their brands to the next level by combining strategic thinking with a sharp eye for trends, inspiring and engaging diverse target audiences.
You are a source of ideas, a strategic advisor, and a hands-on executor all in one. You excel at developing and delivering 360° marketing campaigns across all relevant channels, always with the goal of making brands more visible, relevant, and successful. You also know how to present your concepts, strategies, and results in a compelling and persuasive way.
Please note that this job requires native-level Dutch and is based in Berlin or Amsterdam, with regular travel between both offices.
Tasks
- Developing brand concepts, brand strategies, and positioning for our clients.
- Planning and managing integrated 360° campaigns across social media, influencer marketing, newsletters, content, and paid media.
- Creating and executing content and social media strategies that align with the brand and its target audience.
- Coordinating and managing influencer campaigns and partnerships.
- Developing and expanding newsletter and CRM marketing concepts.
- Analyzing and optimizing campaigns based on KPIs.
- Preparing and presenting concepts, campaign strategies, and performance reports during client presentations.
- Collaborating closely with our Performance Marketing and Data teams.
Requirements
- At least 2 years of experience in brand marketing.
- A strong understanding of digital brands, content trends, and storytelling.
- Knowledge of and experience in social media marketing, influencer management, email marketing, and content marketing.
- A creative mindset with an excellent feel for target audiences, trends, and storytelling.
- An independent, structured, and solution-oriented way of working.
- Strong presentation and communication skills, both online and offline.
- Dutch native speaker, fluent in English. German is an advantage.
Benefits
- 28 vacation days (Berlin), 25 vacation days + 8% vakantietoeslag (Amsterdam)
- Hybrid working: 3 days office, 2 days remote at 40h/week
- Monthly benefit budget via Alleo (health & sports)
- Travel expense reimbursement and a pension scheme, depending on your work location (Amsterdam or Berlin)
- MacBook
- Shared lunch on office days
- Exchange program: work from the other office, funded by us
- Annual team trip
- Growth and development through the Yellowgrape Academy and our Learned platform
- Afterwork drinks, team events, and the Yellowgrape boat in summer
We look forward to your application.
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